Academic Spotlight: Marketing

Tuesday, October 20, 2026 at 4:30 PM until 5:15 PMEastern Daylight Time UTC -04:00

The Bentley Marketing curriculum covers the full range of marketing activities: advertising and promotion, analytics, market research, social media, product development and more. Join Professor Lan Xia for a special look at the curriculum and outcomes in the Bentley Marketing program.

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Academic Spotlight: Marketing